By now the entire world is wearing Casio G-Shock watches due in large to Kanye West and Pharrell Williams. Now some of you may like the watches but may not want to be part of the hype, for those of you who want a G-Shock but want to avoid looking like everyone else I applaud you. You have options there are many other watches that are just as cool or dare I say cooler that aren't as saturated as a G-Shock. For example Toy Watch, Toy Watch is a plastic watch company that has been around for quite some time now and has been flying under everyone's radar. It is sold in department stores such as Nordstrom and Bloomingdales but hasn't been picked up by the masses as of yet. This is good news for you, the watches are cool, they are affordable and no one is really wearing it yet.
Dare to be a maverick.
SoHo
