Ideeen Collection Showing from Jason Burke on Vimeo.
The happenings of last night is still a blur to me but one thing I do remember is the reception of the new collection from Ideeen shown at the Ideeen pop up store (32-36 Little West St. NY NY). I was impressed with the presentation of the collection, I believe that clothes are often overlooked or underappreciated due to the way they are presented so what a great idea to have some beautiful women come in and display the clothes in a manner that a patron might want to wear them. This method reveals things that a hanger can’t like how the clothes sit and move on the body. Models, music and open bar, can you think of a better way to spend a Thursday night?
-SoHo
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