Friday, June 13, 2008

Loud Apparel


This is the Prada SoHo location's newest window display. The thing about this Prada location is that its mostly glass so you can see directly into the store and the items on display in the store can be considered a part of the window display.

What I think of this display?
Honestly it doesn't look like the window display of a competing Fashion House. Prada is a good couturier but this isn't even ready to wear, this is athletic wear. I know that the Prada America's Cup sneaker is a athletic sneaker but this is a reflection upon the entire line not just this location but all locations and this is saying "come in, we have track jackets!" 
Bad move, giving too much American Apparel.

Uniqlo:
I'm not mad at this in Uniqlo because this is what they do, they make loud apparel and they have branded themselves on making quality, loud, strong pieces and it has worked out well for them.

SoHo