This is the coolest ad that I have seen in a long time; hands down. This is an ad for Reason clothing's Fall Collection 08. The clothes aren't what stand out to me but I will remember the name of the clothing because the ad is so supreme. I think that is the effect that they were going for when the photographer drew this scene up in his head. The orange juice that the boy is pouring is fresh orange juice and it is overflowing. The toast and pancakes are burnt but the butter on the toast isn't melting. It is also funny that the toast and the pancakes are burnt but the bacon is raw and of all of the fresh fruits on the table oranges aren't one of them. Look at the setting of the shoot. What kind of house is this with that kind of decorated glass in the window? Those kinds of decorations in the glass window is usually found in churches but in this case you see it in a home setting in a kitchen window. All of these factors combined are what make this shot so amazing.
To view the whole collection:
SoHo
