Do you remember 1995 when the Notorious B.I.G was rapping about a plethora of fashionable clothing lines? Lines like Versace, Gucci, Prada, Moschino and Coogi; just to name a few. Much like the popular entertainers today Biggie created a frenzy in the market for the knit sweaters made by the Coogi brand. After the passing of the rapper the buzz for the sweaters lasted about another two years and people finally moved on. People haven't worn Coogi sweaters since the late 90's and by now the idea is far removed from everyones head. Everyone except our friends at the Wagon who as you can see have took it upon themselves to re-ignite the Coogi movement. The sweaters are quality cable-knit sweaters so why not wear them? If worn correctly it can really make an outfit pop. If this movement really takes off it will be the first resurrection of a clothing line not inspired by a change in creative director but something that has happened on a street level. For now all we can do is wait to see how the consumers respond.
You may recognize Tichina (far right) from the Smirnoff Event.
"I stay Coogi down to the sox" Biggie
The Wagon
1214 Union st.
Brooklyn N.Y. 11225
SoHo
