Friday, October 24, 2008
Experience Is Everything: The Brooklyn Circus
If you don't already know about the Brooklyn Circus then I suggest you start reading.
What started out as just a hidden store in Brooklyn on Bergen and Nevins has span into a Japanese phenomenon and expanded into two more stores, one in San Francisco and the other on Nevins and Bergen practically across the street from the original store. What was once the hidden gem of Brooklyn has now leaked out and the streets all salute Brooklyn Circus. There is just something different about the way that they present themselves. Its a more sophisticated feel to the clothes and the environment when you walk into the store. Everyone is really cool and sociable but when you buy the clothes it's like you become an active member of the movement, you feel like so much more than just a consumer. They remember names and match names and faces with styles. Their best customers follow their every move on their blog and they appreciate every bit of it. I did an interview earlier in the year with Kohey from the Brooklyn Circus and I'm glad to say that the store has grown tremendously since then.
Become a member of this illustrious movement.
SoHo