Here we see Cheap Monday exploring a more twisted and destroyed approach to denim which is nice for a change. I was a huge fan of destroyed denim two and a half years ago when everyone was doing it, clothing lines like: True Religion, Ralph Lauren, 7 for all mankind, Citizen of humanity, paper denim, chip and pepper and then of course we had the Blues (Blue Blood, Blue Cult and Sacred Blue) all of whom were trying their hand at the destroyed denim at that time. Do I think it will make a resurgence in 2009? Yes I do. Style never fades, it hibernates. I don't think that we ever really strayed away from destroyed denim, we just took a more involved approach. Instead of buying it pre-destroyed we purchased dry denim from lines such as: Nudie Jean co., A.P.C, Naked and Famous, Levi and byCorpus and we tried our hand at denim destruction. It will definitely be interesting to see how the fashionable consumer responds to the return of destruction. Kanye West has already declared his desire to have destroyed denim on his blog, we'll just have to wait and see how that plays out.
SoHo
