The New York Times Report:

You decided to launch a couture line, Armani Privé, in 2005, even though that’s generally considered to be a dying art. 

The first collection—just 35 outfits—was mainly evening wear. For some, couture is about costume and theater. But not for me. I am creating this collection in a very thought-out, pragmatic way. This is about offering a very special, personalized service for my best clients.

source

SoHo