Friday, November 14, 2008

The Fader 10th Anniversary Issue: Oh Boy

Lets talk theoretically for a second. Lets say you've had a productive magazine for ten years now and you want to celebrate your tenth anniversary so you go through your contact list and you see some big names that you might want to grace the cover. After a long discussion with your team and days of emails and phone calls you finally decide that Kanye West is right for your cover. So now Kanye is your man and believe it or not the two parties have actually come to an agreement and Kanye is going to be on the cover of the magazine. Now your so happy that your gleaming with pride, you want to engrave these words in stone: Kanye West is going to be on the cover of our tenth anniversary issue! So you book the best photographer that you have in your contact list, you, the photographer and (most likely) Mr. West spend some time coming to terms with where you are going to do the photo shoot for this monumental cover and after long deliberation the three parties finally agree. Now the day of the shoot your walking on air, partially because you were so excited the night before that you couldn't sleep, now you aren't usually present for photo shoots but this is big this is your tenth anniversary cover with Kanye West so you have to be there. The shoot goes great, Kanye enjoys the time he spent with you and your team, you love the shots. The rest of the month is spent deliberating with your team over which shot you like the most and which one should be the cover shot and when its all said and done you choose this one? To each his own but this is just wrong.

SoHo