Monday, November 10, 2008

Gucci's New Face: Rihanna

These two shots are a part of Gucci's new promotion featuring Rihanna. These looks are really basic and to the point, it's like advertising for minimalists. Straight forward ads are effective especially when you have such a big name, you don't really have to do much. I think this was a smart move on Gucci's part because Rihanna has recently been recognized as a fashion icon and the public now looks to her for style notes. Also she has been seen more than a few times in a Gucci ensemble so she really isn't new to the fashion house.
SoHo