Inside of the tents of New York Fashion Week there are a million things to do besides see the shows. Said things range from hand out of what ever snack of which ever company that has thrown their money into market, to the most attractive of last season the Blackberry phone lottery. Well this season you can add a new attraction and sponsor to the list; McDonalds. The fast food retailer will be handing out free McCafe in the tents in an effort to push their new coffee. This is a very strategically smart move, they saw an opportunity and they took it. This move has just moved then out of the class of fast food joint and now put them one notch up Food and Beverage Restaurant, putting them above competition in the eyes of the public.
SoHo
