Thursday, April 2, 2009

TopShop SoHo Store Opening

Today was a big day in SoHo. Today marked the opening of the much anticipated, London's own, TopShop. I was personally on site to capture all of the festivities. The line wrapped around the block; literally. TopShop took this into consideration and had staff walking the length of the line to supply the possible patrons with free bottles of water. Once people drew closer to the actual store and by closer I mean around the corner and down one block, there was a coffee stand giving out free cups of coffee supplied by Madevelle. The hospitality was definitely there but was it all worth it?
Did TopShop live up to all the hype?

How about I let the people decide the answer to that.