This picture is genius.
With that idea out of the way I just want to welcome Eric Koston to the Nike team, it's a great company to work for and it is only a matter of time before the people outside of the street wear/ sneaker culture realize that Nike runs the world. While half-heartedly watching the Orlando Magic string along a game against the Miami Heat and searching for some new content to be content with I stumbled onto the Hypebeast site where I caught a glimpse of this picture.
Watching the video interview with Koston one theme remained constant in my mind "this guy really appreciates a good trainer". A lot of people that are fans of good trainers are only fans of the way the trainer looks and disregard the way it wears, the level of comfort or the craftsmanship that goes into the complete production. To me it's the little things that make the trainers really good. However when you take someone that really appreciates the minor details that go into the creation of a trainer and give them the opportunity to design trainers that person is going to put together some great trainers.
SoHo
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