Wednesday, August 27, 2008

Common feat: Pharrell - Announcement

Now this video is exactly what I have been looking for in a hip hop music video for a long time; creativity. I just haven't been seeing a lot of that lately, it's like artist don't sit down and think about the possibilities of a music video anymore. Somewhere along the line they lost the art. It's just a rented car, high paid stylist to get them in clothes that they don't really own, show and throw fake money in the most ridiculous settings (i.e. walking down the street) and there really is no plot or meaning to most of the music video's; keep in mind that most does not mean all and this isn't a reflection on every artist. 

SoHo