You are looking at some pieces from the new collection for H&M soon to be released, designed by Rei Kawakubo. Now for those of you who don't know, Rei Kawakubo is the woman behind Commé des Garçons; she is the founder and main designer. I love these looks and I think that this is a great idea. H&M regularly has high fashion designers guest design for their line and I think that is a great idea. However I am a little concerned for the majority of H&M shoppers that may not be so receptive to these looks. One good outcome could be that cross marketing takes effect and the people that wouldn't normally wear H&M venture in to pick up one of these pieces and get turned on to H&M while H&M regulars get into the Rei Kawakubo pieces and become patrons of her work. Win win situation for both parties in an absolute world.
Enjoy the looks:
SoHo
