This is Jonas Bevaqua speaking on LRG. I wanted to share this with you all because he is very passionate about his work and his passion is conveyed through his tone. I agree with him on the fact that LRG was ahead of its time when it was released because people's initial reaction to it wasn't as receptive as the heads behind it would have expected. I honestly thought that it was just going to be a phase but it endured as a line and expanded and I think that the main reason they survived is because there is a message behind the clothing. It's more than just good clothes, it's good clothes with a point of view.
Video from our good friends over at Karmaloop.
SoHo
