Monday, August 4, 2008

Y-3: SoHo

Y-3 head designer and founder, Yōji Yamamoto also designs and owns all of the Yōji Yamamoto lines and all of the Y's lines. Some may write off his work as athletic gear or even try to degrade him for his over use of over sizing. However I say to those people they are truly blind. Yamamoto uses his clothing lines to express himself, transforming them into outlets that he channels himself through. Over sizing is his mark, like a signature and I think he should be free to express himself as he please. When you try to manipulate an artist energy it never works out well.

New Y-3 store to be erected in SoHo across the street from the Bathing Ape store; located on Spring and Green. Most likely the store will be fully operational before the new year. 

SoHo